Work
Experience and case studies.
A deeper view of the roles I’ve held and selected examples of the product, program, GTM, and analytics work I’ve led.
Professional experience.
Roles where product, programs, growth, analytics, and operating systems had to work together.
Orbex Group
Product, Growth & Marketing Ops
Owned a messy mix of product strategy, CRM/reporting, analytics, campaign review, trade shows, ABM, budget decisions, and GTM execution. Improved lead quality by moving spend toward channels and workflows that made more sense.
Work: Wheel drives, BLDC motors, slip rings, CRM workflows, ABM campaigns, dashboards
Viessmann
Portfolio, Program & GTM
Led portfolio and program work across apps, portals, design tools, connected products, launches, collateral standards, and regional sales programs. A lot of the job was getting product, market feedback, and execution teams pointed in the same direction.
Work: ViCare app, ViGuide portal, ViPlan design tool, connected heat pumps, launch programs
Baker Hughes
Product, Program & Sales Enablement
Worked across product, engineering, program, and sales enablement for hardware and digital product lines. Turned technical product data, field needs, and regional proof points into launches, eCommerce improvements, workflows, and engineer-ready content.
Work: Hybrid drill bits, eCommerce tools, inventory workflows, landing pages, technical content
Selected case studies.
Specific examples of the systems, decisions, and cross-functional execution behind the outcomes.
Orbex Group: product, CRM, campaigns, and the connective tissue in between
Connecting industrial product work, CRM/reporting, analytics, campaign ops, trade shows, ABM, and GTM into a clearer operating rhythm.
Viessmann: keeping a broad connected-product portfolio pointed somewhere useful
Managing apps, portals, tools, connected products, launches, regional programs, and market feedback without treating each surface like a separate universe.
Baker Hughes: making technical product data easier to use
Turning product data, field insight, landing pages, trade show learning, and regional case studies into assets engineers and sales teams could actually use.