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Work
Short case studies.
A few deeper examples of the product, program, GTM, and analytics work I’ve led. Short on purpose, specific enough to be useful.
Orbex Group Oct 2023 - Mar 2026
Orbex Group: product, CRM, campaigns, and the connective tissue in between
Connecting industrial product work, CRM/reporting, analytics, campaign ops, trade shows, ABM, and GTM into a clearer operating rhythm.
Industrial SystemsCRM / WorkflowGTMMarketing Ops
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Viessmann Jan 2021 - Aug 2023
Viessmann: keeping a broad connected-product portfolio pointed somewhere useful
Managing apps, portals, tools, connected products, launches, regional programs, and market feedback without treating each surface like a separate universe.
Climate TechConnected ProductsPortfolio ManagementProgram Execution
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Baker Hughes Jun 2012 - Sep 2020
Baker Hughes: making technical product data easier to use
Turning product data, field insight, landing pages, trade show learning, and regional case studies into assets engineers and sales teams could actually use.
EnergySales EnablementLanding PagesTechnical GTM
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