Baker Hughes: making technical product data easier to use
At Baker Hughes, the work combined product management, engineering context, digital sales enablement, and field intelligence. For the drill bits product line, the goal was to make technical attributes easier for engineers to evaluate and easier for field teams to share.
The challenge
Field teams needed current, technically useful product information that engineers could actually evaluate. Printed collateral could become outdated quickly, and regional proof points needed to be easier to find and share.
What I owned
- Designed landing-page content for the drill bits product line so engineers could extract meaningful technical data quickly.
- Created geographically relevant case studies and linked them from product pages to support demand generation.
- Attended trade shows to gather market, customer, and competitive intelligence, then translated that insight into campaigns and sales-support content.
- Helped move field reps from outdated printed assets toward current digital assets they could email and share more easily.
What changed
- Supported growth in the applied drill bits business area from roughly $500K per year to roughly $2M per year, alongside broader product and sales execution.
- Improved sales enablement by giving field teams current, shareable digital assets instead of static printed collateral.
- Made technical product attributes easier for engineer buyers to inspect and compare.
Why it mattered
The work sat between product, marketing, analytics, and field execution. It made technical selling less painful by making complex information easier to inspect, compare, and share.
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